Navigating IoT Integrations in the Cannabis Industry

In this episode, Chris and Kirill sit down with Joe Baker, Managing Director of IoT Hybrid Solutions, to explore the unique challenges of integrating IoT and security systems in the rapidly evolving cannabis industry.
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Guest
Joe Baker
Managing Director, IoT Hybrid Solutions
Joe Baker is the Managing Director of IoT Hybrid Solutions with over 25 years of experience in the security industry. He has a diverse background that includes leading global electronic security programs for the United Nations and co-founding a boutique consulting firm focused on higher education, pharmaceutical, and campus clients. Joe is known for his expertise in designing and integrating advanced security systems, particularly in emerging markets like the cannabis industry. His deep understanding of IoT technologies and their applications in complex regulatory environments makes him a sought-after consultant and thought leader in the field.
Hosts
Chris & Kirill
EyeOTmonitor
Chris and Kirill are the co-hosts of the IoT Pulse podcast show. Chris has a proven track record in building successful teams and fostering strategic partnerships that push the boundaries of what's possible in tech. Kirill is known for his insightful perspectives and hands-on approach, Kirill has been instrumental in shaping the cybersecurity landscape, making complex security challenges more manageable for businesses across various sectors.
 

In the rapidly evolving landscape of cannabis regulation and technology, staying ahead of compliance while optimizing operations is a challenge that many business owners face. During a recent conversation on our podcast, we had the pleasure of speaking with Joe Baker, Managing Director of IoT Hybrid Solutions, who shared his extensive knowledge and experience in the security and IoT space, particularly as it relates to the cannabis industry.

Joe Baker’s Journey in Security and IoT

Joe Baker’s journey in the security industry spans over 25 years, starting at the United Nations, where he drove the electronic security program globally. After moving to Seattle and starting IoT Hybrid Solutions, Joe shifted focus from a boutique design firm to a hybrid integration model, offering both design consulting and subcontractor installation services. His experience has uniquely positioned him to understand and tackle the complex challenges faced by businesses, especially those in emerging markets like cannabis.

The Unique Challenges of the Cannabis Industry

The cannabis industry is unlike any other when it comes to security and compliance. Joe highlighted the complexities businesses face due to the discrepancies between state and federal regulations. With cannabis still being federally illegal, businesses must navigate a labyrinth of state-specific rules that are often in flux. This lack of clarity and consistency not only causes confusion but also leads to significant financial and operational inefficiencies.

One of the primary challenges Joe pointed out is the changing regulations. State requirements can evolve rapidly, often without clear guidance, leaving business owners scrambling to adapt. This creates an environment where overinvestment in technology that may soon be outdated is common, and maintaining compliance becomes a moving target.

The Role of IoT in Cannabis Compliance

IoT plays a crucial role in helping cannabis businesses meet these stringent regulatory requirements. From managing endpoints like cameras and access control systems to ensuring compliance with state mandates, IoT technology is indispensable. Joe explained that IoT can provide the necessary transparency to state regulators by ensuring that every aspect of the operation is monitored and reported accurately.

For example, in Illinois, businesses are required to store video footage for up to 180 days, far exceeding the typical 30-day storage requirement in other industries. Additionally, the state mandates that regulators must have the ability to log in and view live camera feeds at any time. This level of oversight requires robust and reliable IoT infrastructure that can handle high storage capacities, secure network access, and real-time data transmission.

The Importance of Design and Integration

One of the key takeaways from our discussion was the importance of integrating security considerations early in the design process. Too often, security is an afterthought, leading to costly retrofits and potential compliance risks. Joe emphasized that involving security professionals at the design stage can prevent these issues and ensure that all systems work together seamlessly.

In the cannabis industry, where compliance is non-negotiable, this early integration is even more critical. Joe shared a real-world example of a project where he was brought in late in the process, only to find numerous design flaws that required a significant overhaul. This scenario could have been avoided with proper planning and coordination from the start.

Looking Beyond Security

Interestingly, the potential of IoT in the cannabis industry extends beyond security. Joe touched on the emerging use of video analytics for operational improvements, such as crop optimization. By analyzing video footage, businesses can monitor the growth and health of plants, identify inefficiencies, and even automate certain processes. While these technologies are still developing, they represent a promising frontier for the industry.

The Future of IoT in Cannabis

As the cannabis industry continues to grow, the role of IoT will only become more significant. However, Joe cautioned that while the technology is available, the challenge lies in the operational implementation. Setting up and maintaining these systems requires time, expertise, and resources that many businesses may not have. Despite these challenges, the benefits of a well-integrated IoT system in terms of compliance, security, and operational efficiency are undeniable.

In conclusion, Joe Baker’s insights provide a valuable perspective on the intersection of IoT and the cannabis industry. As regulations continue to evolve, businesses that invest in robust, scalable IoT solutions will be better positioned to stay compliant and competitive. For those in the cannabis space, understanding and leveraging the power of IoT is not just an option—it’s a necessity.

Final Thoughts

The cannabis industry is still in its infancy when it comes to standardized security practices, and IoT offers a way to bridge the gap between compliance and operational efficiency. Joe’s experience and expertise highlight the importance of proactive design and the potential for IoT to revolutionize the industry. Whether you’re a business owner or a security professional, staying informed and prepared is key to navigating this complex landscape.

Thanks for joining us, and a special thank you to Joe Baker for sharing his invaluable insights!